[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.stabyt.cz\/17-faktu-pro-zacatecniky\/#Article","mainEntityOfPage":"https:\/\/www.stabyt.cz\/17-faktu-pro-zacatecniky\/","headline":"17 fakt\u016f pro za\u010d\u00e1te\u010dn\u00edky","name":"17 fakt\u016f pro za\u010d\u00e1te\u010dn\u00edky","description":"SEO optimalizace nab\u00edz\u00ed mnoho vzru\u0161uj\u00edc\u00edch technik, kter\u00e9 mohou v\u00fdrazn\u011b ovlivnit um\u00edst\u011bn\u00ed webov\u00e9 str\u00e1nky. Existuj\u00ed i n\u011bkter\u00e1 jasn\u011b dan\u00e1 fakta, kter\u00e1 by m\u011bl ka\u017ed\u00fd zn\u00e1t a…","datePublished":"2026-05-09","dateModified":"2026-05-09","author":{"@type":"Person","@id":"https:\/\/www.stabyt.cz\/author\/#Person","name":"","url":"https:\/\/www.stabyt.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0dc285cbe86eecc8073f119fcb2e2c7032b51533f5bb47611c7d4a598558b8b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0dc285cbe86eecc8073f119fcb2e2c7032b51533f5bb47611c7d4a598558b8b7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"stabyt.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.stabyt.cz\/17-faktu-pro-zacatecniky\/","wordCount":683,"articleBody":"SEO optimalizace nab\u00edz\u00ed mnoho vzru\u0161uj\u00edc\u00edch technik, kter\u00e9 mohou v\u00fdrazn\u011b ovlivnit um\u00edst\u011bn\u00ed webov\u00e9 str\u00e1nky. Existuj\u00ed i n\u011bkter\u00e1 jasn\u011b dan\u00e1 fakta, kter\u00e1 by m\u011bl ka\u017ed\u00fd zn\u00e1t a kter\u00e1 jsou z\u00e1kladem \u00fasp\u011b\u0161n\u00e9 optimalizace.\u00a0\t\tRychlost je d\u016fle\u017eit\u00e1\u00a0Rychlost na\u010dten\u00ed webov\u00e9 str\u00e1nky na po\u010d\u00edta\u010di, ale i mobiln\u00edm za\u0159\u00edzen\u00ed z\u00edsk\u00e1v\u00e1 \u010d\u00edm d\u00e1l v\u011bt\u0161\u00ed prioritu. Zat\u00edm co p\u0159ed n\u011bkolika lety se jednalo sp\u00ed\u0161e o pohodl\u00ed u\u017eivatele, nyn\u00ed je rychlost i faktorem p\u0159i hodnocen\u00ed optimalizace.\u00a0Vy\u0161\u0161\u00ed rychlost\u00ed na\u010dten\u00ed tak m\u016f\u017eeme jedin\u011b z\u00edskat a to nejen p\u0159\u00edze\u0148 u\u017eivatele, ale i lep\u0161\u00ed hodnocen\u00ed ve vyhled\u00e1v\u00e1n\u00ed. Mo\u017enost\u00ed, jak rychlost zm\u011b\u0159it je hned n\u011bkolik a pat\u0159\u00ed mezi n\u011b i n\u00e1stroj Googlu, kter\u00fd nab\u00edz\u00ed p\u0159esn\u00e9 m\u011b\u0159en\u00ed i jednoduch\u00e9 ovl\u00e1d\u00e1n\u00ed.\u00a0\u00a0\t\tRobots.txt\u00a0Soubor robots.txt mus\u00ed b\u00fdt v\u017edy pojmenov\u00e1n mal\u00fdmi p\u00edsmeny (robots.txt) tak, aby ho prohl\u00ed\u017ee\u010d dok\u00e1zal vyhledat. Stejn\u011b tak je pot\u0159eba, aby se nach\u00e1zel v\u00a0hlavn\u00ed slo\u017ece a byl tak jednodu\u0161e dostupn\u00fd pro crawlery.\u00a0\u00a0\t\tStruktura Sitemap nen\u00ed d\u016fle\u017eit\u00e1Mnoho web\u016f se a\u017e zbyte\u010dn\u011b moc zam\u011b\u0159uje na strukturu sitemap. Ta p\u0159itom nen\u00ed ani trochu d\u016fle\u017eit\u00e1, a pokud je ve form\u00e1tu XML, m\u016f\u017ee vypadat jakkoli.\u00a0\t\tNoarchive neovlivn\u00ed hodnocen\u00ed\u00a0Noarchiv tag sice p\u0159ik\u00e1\u017ee Googlu, aby V\u00e1\u0161 web nezobrazoval z\u00a0cache, neovlivn\u00ed v\u0161ak pozici a hodnocen\u00ed.\u00a0\u00a0\u00a0\t\tDomovsk\u00e1 str\u00e1nka jako prvn\u00ed\u00a0Domovsk\u00e1 str\u00e1nka je prohled\u00e1v\u00e1na crawlery v\u011bt\u0161inou jako prvn\u00ed.\u00a0\u00a0\t\tRozd\u00edln\u00e9 hodnocen\u00ed pro intern\u00ed a extern\u00ed odkazy\u00a0Intern\u00ed a extern\u00ed odkazy jsou hodnoceny odli\u0161n\u011b a to podle p\u0159\u00edslu\u0161n\u00fdch algoritm\u016f.\u00a0\u00a0\t\tIntenzita crawlingu\u00a0V\u00a0Google Serach Console jsou dostupn\u00e9 informace o tom, jak rychle a jak hluboko je V\u00e1\u0161 web prohled\u00e1n. Zv\u00fd\u0161en\u00edm prohledan\u00fdch str\u00e1nek za ur\u010dit\u00fd \u010das m\u016f\u017eete podpo\u0159it i sv\u00e9 um\u00edst\u011bn\u00ed.\u00a0\t\tInforma\u010dn\u00ed weby mohou zlep\u0161it V\u00e1\u0161 crawl index\u00a0Str\u00e1nky, kter\u00e9 obsahuj\u00ed technick\u00e9 informace jako FAQ, licen\u010dn\u00ed podm\u00ednky nebo certifik\u00e1ty mohou pozitivn\u011b ovlivnit V\u00e1\u0161 crawl index.\u00a0\t\tSitemaps\u00a0\t\tSitemaps mus\u00ed b\u00fdt v\u00a0k\u00f3dov\u00e1n\u00ed UTF-8.\t\tSitemaps mus\u00ed b\u00fdt men\u0161\u00ed ne\u017eli 50\u00a0000 URL adres a ne v\u011bt\u0161\u00ed ne\u017e 50 MB\t\tSitemaps se mohou li\u0161it podle zvolen\u00e9ho typu obsahu\u00a0\t\tJak V\u00e1s vid\u00ed Google\u00a0Pomoc\u00ed n\u00e1stroj\u016f Googlu m\u016f\u017eete jednodu\u0161e zkontrolovat vzhled a statistiky va\u0161ich mobiln\u00edch webov\u00fdch str\u00e1nek\t\tV\u00edce jak polovina web\u016f ve vyhled\u00e1v\u00e1n\u00ed je nyn\u00ed HTTPS\u00a0Bezpe\u010dnost je na internetu velk\u00fdm t\u00e9matem. Pot\u00e9, co Google Chrome za\u010dal zobrazovat varov\u00e1n\u00ed u web\u016f bez HTTPS, zareagovala velk\u00e1 v\u011bt\u0161ina v\u00fdvoj\u00e1\u0159\u016f implementac\u00ed tohoto protokolu a t\u00edm i zlep\u0161en\u00edm bezpe\u010dnosti.\u00a0\u00a0\t\tRychlost je kl\u00ed\u010d\u00a0Ide\u00e1ln\u00ed doba na\u010d\u00edt\u00e1n\u00ed webu je mezi 2-3 vte\u0159inami.\u00a0\u00a0\t\tP\u0159esm\u011brov\u00e1n\u00ed dom\u00e9ny\u00a0P\u0159esm\u011brov\u00e1n\u00edm dom\u00e9ny m\u016f\u017eete jednodu\u0161e vyu\u017e\u00edt nov\u00fdch mo\u017enost\u00ed marketingu a to s\u00a0nov\u00fdm jm\u00e9nem \u010di kampan\u00ed.\u00a0\t\tP\u0159esm\u011brov\u00e1n\u00ed alespo\u0148 na jeden rok\u00a0V\u00a0p\u0159\u00edpad\u011b p\u0159esm\u011brov\u00e1n\u00ed je t\u0159eba zachovat tento vztah alespo\u0148 rok a to kv\u016fli mo\u017en\u00e9mu zpo\u017ed\u011bn\u00ed ze strany crawleru. V\u00a0nejlep\u0161\u00edm p\u0159\u00edpad\u011b zachovat p\u0159esm\u011brov\u00e1n\u00ed natrvalo.\u00a0\t\tVyhled\u00e1v\u00e1n\u00ed ve vyhled\u00e1v\u00e1n\u00ed\u00a0Ve vyhled\u00e1va\u010di se ob\u010das zobraz\u00ed u webov\u00e9 str\u00e1nky vyhled\u00e1vac\u00ed pole. Je tam proto, aby u\u017eivatel mohl naj\u00edt informace snadn\u011bji. Toto pole m\u016f\u017eete vypnout, implementovat ho natrvalo nebo do n\u011bj nahr\u00e1t informace z\u00a0mobiln\u00ed aplikace.\u00a0\t\tZamezen\u00ed p\u0159ekladu\u00a0Pomoc\u00ed \u201enotranslate\u201c tagu m\u016f\u017eete zamezit p\u0159ekladu Va\u0161\u00ed webov\u00e9 str\u00e1nky.\u00a0\t\tIndexov\u00e1n\u00ed s\u00a0Firebase\u00a0Vlastn\u00edte mobiln\u00ed aplikaci? S\u00a0Firebase j\u00ed m\u016f\u017eete indexovat p\u0159\u00edmo do vyhled\u00e1v\u00e1n\u00ed a nab\u00edzet u\u017eivatel\u016fm data p\u0159\u00edmo v\u00a0jejich vyhled\u00e1v\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"17 fakt\u016f pro za\u010d\u00e1te\u010dn\u00edky","item":"https:\/\/www.stabyt.cz\/17-faktu-pro-zacatecniky\/#breadcrumbitem"}]}]